Spencer Falls, The Unlikely Florist, shares his thoughts about masculinity, where he finds his creative inspiration, and why more men aren’t into flowers.
You call yourself The Unlikely Florist. What’s the origin of the name?
I moved to LA to pursue a career in acting but, in between gigs, I wanted to find another outlet for my creativity. The idea of selling flowers out of my van was a bit spur-of-the-moment, but it’s turned out to be the start of an amazing journey - from bouquets to sculpture, events and beyond… hence the name The Unlikely Florist.
When did you first become interested in flowers?
Ever since childhood, I’ve been raised with an appreciation for the natural world. As I progressed through life, exploring my various interests and passions, floristry remained at the top of my list. Aside from its close connection to home and family, I see flowers as a symbol of positivity, which is something that I am motivated to share with others daily. I primarily operate through a subscription model, intended for those in the community who get joy from flowers on a regular basis, and this is my way of investing in the natural world. I also think that it’s important to follow things that come naturally, as opposed to forcing anything and this is one of those things that felt like an instinctual development for me and allowed me the opportunity to create something that I hadn’t created before.
We really enjoyed seeing your creativity when we made the brand film with you. What inspires your creativity?
For me, creativity falls between performance, floristry, and fine art. Creativity was instilled in me at a young age, as the son of a fine artist and an orchardist, it’s something that I have grown up appreciating, observing, and striving for. At the time that I started the Unlikely Florist, I was in the midst of feeling very unfulfilled creatively, and this brought me a lot of joy and filled that void. I believe that creativity is what keeps us going, and allows us to share and observe emotions with others. Most importantly, I’m inspired by the idea that creativity doesn’t have to be linear which means that I can be creative in both performance, floristry, and anything in between.
In the film, we explore the idea of what it means to be a man. What does being a man mean to you?
In today’s world, the idea of masculinity is changing and ranging along a unique spectrum of acceptability. Now more than ever, we are experiencing a degree of challenge toward long-standing characteristics of what it means to be a man. This shift plays into a big personal push of mine, which is to question conformity. The name the Unlikely Florist, is just this, as it brings light to someone who appears to be outside of the realm of who society may see as a florist, in a primarily female-driven industry.
Why do you think more people don’t give men indulgences like flowers?
Again, this idea falls in line with society's standards for masculinity and femininity, and what should and shouldn’t characterize indulgence among genders. This idea is something that I am hoping to challenge through my business. I think showing storylines on social platforms of men indulging in flowers will be a great first step in re-writing this narrative.
Spencer wears the Restore Double Faced Robe
What's your favorite spot in the home?
Honestly, I spend so much time at my workshop that I feel like it’s my second home; it’s a warehouse that maintains a lot of openness and connection to the outdoors. You can smell the rain (on the 2 days a year in rains in LA), feel the ambient temperature as you work. But in my house, it has to be the fireplace in the living room - it’s the perfect place to burn some sage, sip a coffee and take a moment to reflect on what today might bring.
Other than floristry, what else brings you joy?
Perhaps not surprising for a florist, I just love spending time outdoors. That can be out in nature, camping, snowboarding, surfing... but I’m nearly done rebuilding my old Honda motorcycle and even that’s enough to help me get out of my own head.