FREE GROUND SHIPPING ON U.S. ORDERS OF $150+

26 January 2021

The Unforgiving Minute

 

Today’s culture has bucked millennia-long gender norms, and men are searching for guidance that can help them find direction and meaning — where society had previously well-established expectations, now everything is in flux.

No one (at least who’s sane) wants it to go back to the way it was but in this time of uncertainty a lot of people are claiming to prescribe the answers. While pundits (and marketing messages) thrive on creating new rules to follow, there are some aspects of being a good man that have remained constant since the dawn of time.

At Lahgo, we turned the clock back 111 years to some wise words from Rudyard Kipling for some inspiration. What we loved about his poem IF is that it describes a good man without juxtaposition against womanhood. And, somewhat surprisingly, his insights are as true today as they were then.

So we made a short film starring The Unlikely Florist (@theunlikelyflorist) to dramatize that perspective in a modern context. We show a contrast of creativity and responsibility, between chasing your dreams and focusing on those that matter most.

More from Lahgo Stories

Lahgo x AMASS: Talking Self-Care, Founder to Founder.
interviews
Lahgo x AMASS: Talking Self-Care, Founder to Founder.
mask and tee
Product Guides
"Coronasomnia" – Optimizing Sleep with Lahgo & ASYSTEM
cotton silk waffle henley
Product Guides
Get Cozy With The Fall Edit
Robert in Lahgo Restore
interviews
Self-Care Season: A Fireside Chat
Lahgo Self Care Humble Green
product guides
It's Self-Care Season
sleeping in bed
interviews
Lounging in Luxury with @FollowTheNap
Lahgo deep blue
self care
Watches. Whiskeys. It's Self-Care At Its Finest.
Wedding Season
Product Guides
Wedding Season: Keep Your Cool
Matthew and Abe
interviews
Diamonds are a Man’s Best Friend
Lahgo Travel
Product Guides
Travel Is Back: How To Be At Home, Everywhere
Nicholas and Family
interviews
Mindfulness & Masculinity with Nicholas Pratley
ry in silk
interviews
Celebrating Pride From Our NYC Bedroom with Ry Herbst

We use cookies to personalize site content and ads. By clicking Accept and Close you consent to our use of cookies.

Learn More

Free shipping on U.S. orders starts at $150

Your bag is empty!

Let us take care of that for you. 
Check out some of our best sellers.